The famous crown takes you into the five major trends of the future tape industry
Date of release:2016-07-27 Author:Qingdao Mingguan Adhesive Products Co., Ltd. Click:
At present, China's adhesive belt enterprises mainly rely on exports. Most of the enterprises' adhesive belt business relies on exports to drive the market. The operating rate of domestic adhesive tape factories has decreased, and the corresponding orders have also declined, and adhesive companies are affected by them. It is not very big.
The adhesive tapes used by downstream users in China, such as medical, electronics, and real estate industries, rely on imports. More than 90% of medical adhesive tapes are imported, and more than 60% of electronic adhesive tapes are used. Import, therefore, the industry believes that the development of domestic adhesive tape is huge.
Yang Hao, secretary-general of the Adhesive Association, told reporters that in 2011, China's adhesive tape production was 14.8 billion square meters, output increased by 8.8%, sales reached 29.53 billion yuan, and sales increased by 9.4%. In the next few years, the domestic adhesive tape market space is still very large. Among them, the annual growth rate of general-purpose products (such as BOPP adhesive tape and PVC electrical adhesive tape) is expected to be 4% to 5%, special adhesive tape and resistant. The annual growth rate of a batch of high-tech products such as high-temperature adhesive tape, high-performance protective film tape and PET adhesive tape is expected to be 7% to 8%. The higher requirements of the product characteristics and new functions of adhesive tapes in the medical and sanitary, electronic and electrical industries will promote the in-depth development of the domestic adhesive tape industry.
Adhesive tape companies are currently very optimistic about the market for pressure-sensitive adhesive tapes and hot melt adhesives. Some test strips and consumables used in the medical industry are inseparable from pressure-sensitive adhesive tapes, while adhesive materials used in the electronics industry are mainly in double In terms of face tape, it includes sponge glue, glass glue, fiber tape and so on.
In summary, China's domestic adhesive tape market has yet to be developed, and the development space is huge. Adhesive tape companies can pay more attention to these downstream production needs, prepare for the next year's adhesive tape market profit again. . In the future, the era of the Internet, the packaging industry will develop rapidly, and people will have higher requirements for packaging and appearance, so I am developing together because of the tape and packaging industry.
1. Traditional style regains vitality
The ancient style of merchandise packaging not only plays an important role in the trend, but also gives people a sense of reliability. Based on this, many brands and commodities are more likely to get consumers' attention because they know they can be trusted by the public, and packaging can just pass this key message.
2, personalized packaging began to prevail
At present, personalized packaging has become one of the effective tools used by brand owners to attract customers. Brand suppliers are beginning to increase their influence through the web and social media, and consumers' understanding of the term “private customization” is more profound than before. For example, Heinz ketchup, which is popular in the United States and tagged with a personal name, is popular because you can give it as a gift to your friends and lovers. At the same time, advances in technology have made commodity creation more abundant and cheaper. The rise of personalized packaging is a good example of the vitality of the packaging industry.
3, packaging is emphasized
In order to be successful in the market, brand owners need to understand the potential needs of consumers. Commodity packaging can also help consumers identify specific quantifications without knowing how much they use, which makes the packaging of the goods look more "CUTE."
4, creative packaging is popular
For brand owners, the ultimate goal of a good package is to be able to win the attention of consumers in the supermarket shelf for the first time, so that they can finally buy, the so-called "love at first sight." In order to achieve this goal, brand owners must convey the uniqueness of the product when advertising. Similarly, some wine brands choose to adopt old-fashioned design concepts to deliver reliable signals to consumers. Loyalty, simplicity and cleanliness are all important information that brand owners want to pass to customers.
5, technology is constantly improving
Now, technological innovation has generated tremendous momentum in the packaging industry. How should we apply these innovative technologies to specific packaging? Naturally simple design, packaging with green environmental protection concept will always win the recognition of consumers, emphasizing that functional packaging will also surprise consumers.
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